> Cerval Consulting

Shared ambitions
Enduring results

Are you...
...faced with intensifying challenges resulting from complex consumer behavior, retail consolidation and emerging markets?

We can help...
...you open new routes to profitable growth. Cerval has helped to increase profits and build sustained value for leading consumer product companies worldwide.

We focus on helping you structure, plan and grow your top-line results by addressing key issues in business processes, technology and change management

We deliver leading-edge customized solutions through combining business consultancy with implementation expertise, based on the latest technology solutions

What is our perspective?

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> Mission

What is our perspective?

We see
The volatile economic environment also in established markets with its value-cautious consumers makes it increasingly difficult for today’s consumer goods companies to increase or even maintain profitability

An ever more demanding retail trade puts continuous pressure on largely historical trade terms.

We believe
Profitable price levels require to constantly manage the drivers behind shopper behavior.

Increasingly performance-based trade terms will allow more opportunities for creating win-win situations with trade partners.

How do we do that?

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> Profitability Management

Getting Ahead – forecasting, measuring, managing risks

"Sounds good, but what is it?"

We provide simulation capabilities to support decision-making. We turn a ‘complex situation’ into a simple presentation.

Our output?
Information, not data!

In what dimensions?
Customers, products, time, volumes, spends and promotions.

And all of that with Easy Access?
Yes, a simple work list, direct links to all relevant content. And without searching!

How about one step further - Profitability optimization?

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> Profitability Optimization

Accelerating your brand

"Oh yeah, some magic buttons to boost profitability?"

Knowing is growing
Let science help your gut feeling for better results. Employ consumer data for a more systematic and predictive analysis of where best to invest your money.

Getting ahead
Your working style will change – from reactive to retailer demand to proactive steering of the shopper behavior. Not a passive follower, but a creative leader in your category!


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> Approach

Looking beyond the tools

"So, how to get it on the road"

Knowing the tools
Managing or optimizing your profitability requires tools – even very complex tools.But we see the tools for what they are: Just tools.

Identifying the focus
We always start with your problem. Where should the focus be in order to build most value? This is never just a system solution – even though there is no solution without a system.

What makes us unique is that we not only understand your problem, but we also understand how to get the best from the tools. We will give you advice that works: for the business and the system.


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> People

Making the difference

Teamwork. Dedication to clients. Passion for results – does that sound like you?

We are
A team of highly skilled professionals with years of experience working for top global consultancy firms. We have held key roles in countless projects for the world’s best-known top brands. We are highly motivated and ambitious; we are truly passionate about our work.

We are looking for
People with high-performance expectations. Are you looking for an international environment and willing to travel? Are you outgoing, energetic and highly flexible? In fact, if you have insight and knowledge of the consumer business industry and terms like TPM or TPO are familiar to you, we believe you definitely should get in touch with us!

How to contact us?

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> What others say

  • They quickly grasp our business objectives. We still rely on them not just to give us what we want, but to figure out what we really need. I wouldn't think twice about re-hiring the Cerval team.
    Project Sponsor Customer Profitability Management,
    premium FMCG brand
  • Only expect the very best in their field. Should I ever be responsible for such a project again, Cerval Consulting is the go-to firm.
    Project Manager Business, Account & Promotion Planning,
    leading FMCG manufacturer
  • Their level of professionalism and expertise is exceptional. They are practical and make it their business to work alongside your team and ensure buy in at every step of the process. I am happy to provide my unreserved recommendation.
    Solution Manager Customer Profitability Management, premium FMCG brand
  • We partner with Cerval Consulting because their pragmatic approach, flexibility and professional guidance always resulted in a very successful collaboration for our clients.
    Nicolai Andersen,
    Partner Deloitte Consulting
  • Cerval Consulting is the perfect partner for us: Our services are complementary and in all they do you can see why they have such a strong reputation.
    Dieter Hoefer, CEO,
    Partake Consulting Germany GmbH

Contact & Legal details

Cerval Consulting BV
Singel 250
1016 AB Amsterdam
The Netherlands

TEL +31 20 894 1346
FAX +31 20 799 5501

Commercial Register Amsterdam,
KVK 54473470
VAT Identification Number: NL 857319233 B.01

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